Varija Lifestyles’ fashion brand Office&You (O&Y) announced plans to enter Southeast Asia, which includes Thailand, Indonesia, Malaysia, Singapore, and the Philippines.
This is a step towards empowering women throughout the region by providing them with fashionable, useful, and striking clothing that supports their goals and achievements, according to the firm that is rethinking workwear for women.
Varija Bajaj, a renowned Indian fashion designer and founder of Office&You, explains that while women in Southeast Asia are redefining success, they often face limited options when it comes to workwear, which has traditionally been uncomfortable, restrictive, and not reflective of their evolving roles.
She further added that their goal is to empower every woman with the confidence to enter any room and command respect, without having to sacrifice style or comfort. She pointed out that until now, women’s workwear has been either stylish or functional, but their brand has successfully combined both elements.
