Luxury brands look to India’s smaller cities

Date:

Share post:

Gucci footwear and Louis Vuitton handbags are not limited to the major Indian cities. Other cities and places around the nation are seeing the emergence of similar upscale consumption habits.

Among the noteworthy purchases made on Tata CLiQ Luxury this year are pre-owned Rolex watches from Ajmer and Nagpur, Mulberry purses from Nadiad and Aligarh, and Bvlgari items from Etah and Karimnagar, among other places.

The CEO of Tata CLiQ, Gopal Asthana, stated that e-commerce has made it possible for the luxury sector to expand its accessibility and reach. He also stated that non-metropolitan markets account for about 55 per cent of Tata CLiQ Luxury’s total income sources.

According to creator Vijay KG, the percentage of sales in tier 2 and tier 3 locations at Luxepolis, an online marketplace for certified pre-owned and discounted luxury products, has increased from 42 per cent two or three years ago to 52 per cent this year.

spot_img

Related articles

Misto Group opens first Muscent store in Taiwan

Misto Group announced on the 28th that it opened Muscent's first store in Taipei, Taiwan, on September 24....

Mango names Kasia Niemirowicz-Majtas Chief Retail Officer

MANGO, an international leader in the world of fashion, has announced the appointment of Katarzyna Niemirowicz-Majtas (Kasia) as...

UK’s ASOS launches first adaptive fashion range for disabled customers

ASOS Adaptive is the brand's first adaptive collection, bringing ASOS' fashion-led approach to Disabled customers through a new...

Fashion emissions keep rising despite climate commitments

The fashion industry’s greenhouse gas emissions rose for the second straight year, driven mainly by an unsustainable reliance...