Zara has announced a new collaboration in the shape of a size inclusive capsule for the US market with Good American, a clothing company co-founded by celebrity star Khloé Kardashian. The relationship blends the Inditex-owned brand’s apparel manufacturing chain with Good American’s B Corp designation, resulting in a size-inclusive and ethically manufactured sustainable range.
T-shirt designs, a fitted jumpsuit, a denim shirt, and a variety of jean shapes are all part of the collection, which is entirely composed of denim fabric. Each design, according to the companies, made use of environmentally friendly raw materials and procedures, such as recycled or organic cotton and Tencel fibres. Sizes vary from XS to 5XL, extending beyond Zara’s standard sizing chart to provide complete inclusion, which is something the American retailer takes pride in. To coincide with the debut, a campaign featuring in-demand, diverse models, like Precious Lee, Quannah Chasinghorse, and Georgia Palmer, puts even more focus on the collection’s inclusive ethos, with each model shown wearing pieces from the line.
The limited-edition collection will be available via Zara’s website and mobile app, as well as a select number of roughly 40 retail locations around the country. Zara has also built a pop-up shop in Los Angeles to commemorate the launch, which will be open until May 13 and will allow shoppers to see and try on the line firsthand. The partnership is part of Inditex’s aim to strengthen its presence in the United States, where it already runs 99 physical stores under the Zara brand.
Reference:
Douglass, Rachel. “Zara Collaborates with Good American on US Capsule and Pop-Up.” FashionUnited, 9 May 2022, https://fashionunited.com/news/fashion/zara-collaborates-with-good-american-on-us-capsule-and-pop-up/2022050947474.
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