With over 400 locations in China and Southeast Asia, fashion firm Urban Revivo has revealed ambitions to open stores in major fashion destinations like London, New York City, Tokyo, and Hong Kong in 2025.
In 2024, the Chinese fashion brand opened nine new stores in major Southeast Asian markets, including Singapore, Malaysia, Thailand, Vietnam, and the Philippines, bringing the total number of its stores in the region to almost 20. This achievement paved the way for the brand’s ambitious plans for global expansion.
The strategic placement of these stores, according to a statement from Urban Revivo, not only enhances the brand’s visibility but also demonstrates its “competitive edge” because each one has its own “urban art centre” concept, which customises each store to reflect the distinct character of the city and improve the customer experience.
The Chinese brand intends to build on its success from the previous year by pursuing an ambitious expansion strategy that will see it enter the world’s most prestigious fashion hubs, speeding up its entry into new markets and bolstering its presence in Southeast Asia through direct operations as well as franchising.
After obtaining a 5,300-square-foot store on Neal Street in Covent Garden for its first flagship location in London, Urban Revivo announced in December 2024 that it would open its first US location, a 30,000-square-foot store at 515 Broadway in Soho, New York City.
