For Spring/Summer 2025, nostalgia takes centre stage in a trend that is both sentimental and stylish: grandma florals. This trend taps into deep personal memories, evoking the comfort and warmth of vintage floral prints often seen on tapestries, armchairs and family heirlooms.
While nostalgia is a subjective experience, the resurgence of these florals is one that resonates with many, offering a direct response to the minimalism that has dominated recent seasons. Far from being a mere revival, the trend makes a comeback with a modern twist, allowing designers to creatively reinterpret this vintage print with a fresh perspective.
Designers such as Jonathan Anderson at Loewe have long embraced the charm of nostalgic florals, and for S/S ’25, the print appears in new forms such as on dresses that balance nostalgia with contemporary design. The key to making these florals relevant lies in the use of unique silhouettes and innovative styling. Brands such as Bally have incorporated these prints into fashion-forward designs, using structured shapes that breathe new life into the pattern. Chloé takes a slightly daring approach, showcasing the florals on garments that reveal skin, pushing the boundaries of the print’s traditional, cozy connotations.
Some designers, like Guram Gvasalia at Vetements, opt to fully embrace the trend’s vintage origins, creating pieces that resemble the floral bedspreads of past generations.
As this trend unfolds for S/S ’25, brands and designers can play with scale, silhouettes and fabric to recontextualise grandma florals in a way that speaks to a modern audience. Whether that be via unexpected shapes, skin-baring elements or embracing the print’s full retro charm, this trend invites creative interpretation while bringing a touch of warmth and nostalgia to the runway.
