Apparel

Levi’s India expands ‘Behind Every Original’ campaign with Alia Bhatt

The Levi's brand continues its global Behind Every Original campaign in India with Chapter Two: Many Ways, One Original, once again starring Global Brand Ambassador Alia Bhatt. Building on the first chapter,...

US’ Banana Republic teams up with La Ligne for 36-piece collection

Banana Republic announces a limited-edition collaboration with La Ligne, the New York-based brand known for its joyful approach...

BrilliA brings Jockey brand to Indonesia under five-year deal

BrilliA Incorporated (NYSE American: BRIA) (“BrilliA” or the “Company”) announced the official launch of Jockey branded products in...

Columbia Sportswear names Peter Rauch president of Mountain Hardwear

Columbia Sportswear Company (Nasdaq: COLM), a leading innovator in active outdoor apparel, footwear, accessories and equipment, announced that...

Italy’s Zegna Group posts 6.4% H1 revenue growth

Italian luxury fashion house Ermenegildo Zegna Group has delivered higher revenue and operating profitability for the first half...
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India’s Arvind Fashions buys Flipkart stake in Flying Machine unit

Arvind Fashions Limited (AFL), India’s leading casual wear and denim company, announced its decision to acquire Flipkart Group’s stake for Rs 135 crores (~$15.02...

Arka Fashion Week Winter, 2025: Bangladesh on the Runway

The Apparel Digest Feature This December, a noticeable shift moved through Dhaka as Arka Fashion Week Winter ’25 unfolded at Aloki from 5 to 7...

A Critical Look at the 3-3-3 Rule: Fashion Oversight

The Apparel Digest Report Both the 3-3-3 rule and capsule wardrobes are the viable solutions to the most common modern problem: overwhelming amounts of clothes...

Brazil Becomes Bangladesh’s Largest Cotton Source

The Apparel Digest Report A report by the US Department of Agriculture (USDA) has seen Brazil come out as the largest exporter of raw cotton...

Strategic Importance of CRM in the Global Readymade Garment Industry

Dewan Mashuq Uz Zaman Customer Relationship Management (CRM) is gaining ground in the Readymade Garment (RMG) sector as competition increases and global buyers become more...

Marketing acts as core business development venture

Rafiad Ruhi Inclusive marketing is reshaping the global garment business by forcing brands to rethink who they design for, how they communicate, and what responsibility...
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