AR Trend Watch: Revival of the Roaring Twenties

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The Spring/Summer 2025 season welcomes a resurgence of the Roaring Twenties glamour, tapping heavily on the lavish spirit of the Jazz Age and Gatsby-inspired elegance. Key design elements of the era including dropped waistlines, opulent beading and frisky fringes reappear on the fashion scene with a fresh, modern update, infusing collections with both playfulness and luxury.

Inspired by the grandeur of the yesteryears, designers and brands alike are embracing silhouettes, materials and embellishments that made 1920s fashion iconic, reinterpreting them with a contemporary twist. Chiffon, satin and metallic finishes create a dreamy yet bold aesthetic, drawing on the indulgent nights of jazz halls and lavish soirées.

For brands aiming to translate this trend into wearable yet striking pieces, blending classic 1920s aesthetics with modern-day versatility is vital. Consider relaxed, dropped waistlines that can cater to diverse body types while still embodying the spirit of the flapper era. Incorporating subtle Gatsby influences— such as intricate beadwork or feathered detailing into everydaywear can offer consumers a taste of vintage elegance without sacrificing on functional detailing.

Furthermore, sustainable fabric choices such as organic silks or recycled sequins can appeal to today’s conscientious shopper, aligning luxury with eco-friendly practices.

The recently concluded runways present a perfect inspiration board for the upcoming season with Moschino betting hard on tiered fringe detailing over an embellished midi dress and Fendi combining the allure of sheer romanticism with frisky fringe tassels grazing the hemline.

Designers are also into accessories to diversify the trend’s expanse – think cloche-inspired hats, art deco jewelry, or fringed bags to complete the look – elements that can  easily integrate into modern wardrobes.

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