WRAY, a luxury sustainable brand, has been established its first brick-and-mortar store at 38 Orchard Street in New York City.
By providing one of the most size-inclusive collections in the US, the brand saw a remarkable increase in annual revenue, going from US$ 200K to US$ 3 million in less than three years. Even the physical store exceeded revenue expectations by 75% in the first two months.
WRAY was established in 2015, by focusing on Gen Z trends and provides accessible, luxurious fashion in a wide range of sizes.
Customers who are environmentally sensitive and ethical and wish to buy sizes XXS to 6XL are the target market for the company.
Wray Serna, founder of WRAY said, “That feeling of wanting to make something that made everyone feel special, yet safe is why I built WRAY.”
Although there is a high demand for larger sizes, there aren’t many of them accessible in the US. Over the past few years, it has grown to become one of the fashion industry’s fastest-growing segments. The business saw this need and met it by offering plus-size clothing that is stylish and eco-friendly.
