British luxury fashion house Burberry Group plc has reported sequential improvement in retail performance in the third quarter (Q3) of fiscal 2026 (FY26) ended December 27, 2025, with comparable store sales rising 3 per cent year-on-year (YoY). Retail revenue stood at £665 million (~$891.1 million), up 1 per cent at reported exchange rates and 3 per cent at constant exchange rates.
The comparable retail sales improved across regions, with Greater China strengthening to 6 per cent, doubling growth from the previous quarter, driven largely by local spending. Asia Pacific rose 5 per cent, supported by a strong rebound in South Korea, while the Americas grew 2 per cent. Europe, Middle East, India and Africa (EMEIA) was flat as local demand offset continued weakness in tourist spending, Burberry Group said in a press release.
The company highlighted improved revenue quality due to a shorter and shallower markdown period, alongside strong performance in hero categories such as outerwear and scarves, both of which recorded double-digit growth. Momentum also extended into handbags and ready-to-wear, supported by a positive response to Spring 2026 collections
Burberry noted double-digit growth in Gen Z customers in Greater China and Asia Pacific, alongside improved retail productivity driven by enhanced visual merchandising, globally consistent festive activations, and the rollout of scarf bars across stores, added the release.
“During the festive quarter, we continued to build momentum with our Burberry Forward strategy, delivering sequential improvement in comparable sales growth and an improved quality of revenue across channels and geographies. Our customers responded to our immersive Timeless British Luxury campaigns and experiences while the continued strength in our core outerwear category is now extending into accessories and ready-to-wear. As we move into 170 years of Burberry, these results reaffirm the enduring strength of our iconic brand and give us confidence in the path ahead,” said Joshua Schulman, chief executive officer (CEO) at Burberry Group.
Looking ahead, Burberry said it expects adjusted operating profit for FY26 to be in line with market consensus, expressing confidence in continuing to improve earnings quality and drive sustainable long-term value. The company will announce its preliminary results for the 52 weeks ending March 28, 2026, on May 14, 2026.
