Target and Levi Strauss & Co. are expanding their long-standing partnership, with Levi’s denim set to roll out in 150 additional Target stores by the end of the year. The expansion will bring Levi’s products to more than 1,000 Target locations across the United States.
Target first began carrying Levi’s jeans in 1976, becoming one of the earliest retailers to offer the iconic denim brand to a broader customer base.
After reintroducing Levi’s to stores in 2011, the partnership has steadily expanded from core value styles to a wider assortment that includes Levi’s Red Tab denim and lifestyle apparel.
Gena Fox, Senior Vice President of Apparel and Accessories at Target, said the partnership plays a key role in delivering the styles, brands and value customers expect. She noted that the collaboration is helping drive growth in Target’s denim category by offering on trend designs, quality and competitive pricing.
Denim remains a strong performing category for Target, with reported sales growth and market share gains in 2025. Building on this momentum, Target plans to expand its Levi’s women’s assortment by nearly 20 percent year on year in spring 2026.
The updated lineup will combine bestselling styles with new trend driven pieces, including relaxed and looser leg silhouettes, updated washes and lifestyle items such as tops and overalls. Most products will be priced under $60, aiming to balance Levi’s quality and durability with Target’s value positioning.
Heidi Manes, Senior Vice President and Managing Director of Levi’s US and Canada, said the brand’s shift toward a head-to-toe denim lifestyle offering is resonating strongly with Target shoppers. She added that the expansion reflects the strength of the partnership and Levi’s strategy to reach customers wherever they prefer to shop.
The broader store presence underscores continued consumer demand for Levi’s at Target, as both companies look to strengthen their position in the competitive denim market.
