Chloé, a French fashion label, has announced the publication of its first sustainability report since making a commitment two years ago to transition toward a purpose-driven business model that includes social and environmental sustainability. Its motto is “Women forward. For a fairer future,” and it is built on the belief that empowering and elevating women contributes positively to society as a whole as well as the earth. This motto guides every choice that the Maison takes.
Chloé has established a number of measurable goals and actions as part of its long-term plans for sustainability. These goals and actions are based on four pillars, which are fair and equal opportunities for people, responsible sourcing, a positive impact on communities, and the impact on the planet. The design company is revealing in its first sustainability report that it has either met or exceeded 18 of its 20 goals that were established for 2021. This includes becoming a B Corp certified company, sourcing 59 percent lower impact products on average in each ready-to-wear collection, with 13 percent fair trade sourcing, and reducing its greenhouse gas emissions per product by 19 percent. Other aspects of this initiative include sourcing 13 percent fair trade products. Other targets, such as contributing 0.26 percent of revenue to programs supporting gender equality and ensuring that one hundred percent of its people have a sustainability-related aim in their performance plans, have also been met. Other goals include donating money. Chloé’s President and Chief Executive Officer, Riccardo Bellini, made the following statement in the company’s report: “2021 marked our first achievements, such as B-Corp certification as well as important progress regarding increasing the amount of lower impact materials used in our collections; Fair Trade and women-led social enterprise sourcing; transparency; community projects; and a first step for a more diverse and inclusive work environment. ” Importantly, compared to 2019, our carbon footprint has decreased by 19 percent, which is better than our goals had hoped for.
“Although we are pleased with how far we have come, we are well aware that we still have a long way to go and that many aspects of our work still have room for advancement. Chloé is committed to being a purposeful force for positive change, and this year’s great progress is what inspires us to set even stronger aspirations for the year ahead and challenge ourselves even more to harness creativity, craft, and savoir-faire.
The French label also made an announcement earlier this year that it was in the process of developing the first social impact measuring tool for the industry. This tool will measure, evaluate, and visualize social impact in order to assist decision-making regarding sourcing strategy and product design.
Reference:
Wightman-Stone, Danielle. “Chloé Publishes First Sustainability Report.” FashionUnited, 14 June 2022, https://fashionunited.com/news/business/chloe-publishes-first-sustainability-report/2022061448130.
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