PUMA has formally entered the badminton market with the goal of enhancing its sports-first image, raising badminton’s prominence in the nation, and motivating the sport’s future athletes.
Additionally, PUMA will soon introduce a high-performance badminton line that includes specialised clothing, accessories, and footwear. Drawing on the understanding that community-driven events, whether sports or others, inspire people to show up looking their best, the next collection aims to reinvent on-court performance while satisfying the lifestyle desires of sports enthusiasts.
To further strengthen the move, PUMA India has entered into a multi-year partnership with two-time Olympic medallist and Indian badminton legend PV Sindhu. For about a week, a few of its retailers nationwide rebranded the PUMA brand as PVMA.
