Japanese apparel brand Beams makes entry into North America market, to launch e-commerce site

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Beams, a Japanese clothing brand selling a variety of clothing including menswear and womenswear, is entering the North American market by launching an e-commerce site.

The online store will sell both the brand’s original products and those made by other businesses, according to reports. Beams America, a local company that was founded last September in partnership with Pacific Fashion, will run it.

In addition to aiming for a physical location in the US in the future, the brand intends to establish a pop-up store in Los Angeles until 20th April 2025.

According to Beams President Yo Shitara, the company is finally prepared to open a presence in the United States at a significant milestone as it commemorates its 50th anniversary next year. He stated that Beams is excited about the chemical reaction that would result from the blending of these various cultures.

Beams was established in Tokyo in 1976 and currently operates 150 stores throughout Japan in addition to overseas sites in Taipei, Hong Kong, Beijing, and Bangkok.

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