With the motto called ‘Unlocking Better Sleep’, HeiQ’s biobased textile technologies are showing how they can change the sleep environment for the better while meeting an increasing demand for sustainable solutions that are in tune with nature.
For this they are showing HeiQ Skin Care, HeiQ Allergen* Tech, HeiQ Cool, and HeiQ Mint at Hall 11.0, Booth 60 in Heimtextil show.
A recent study from Victoria University of Wellington’s School of Architecture (New Zealand) found that people spend over half of their time in the bedroom while they are at home.
Another study conducted at NASA Ames Research Center’s Fatigue Countermeasures Laboratory in the United States came to the conclusion that sleep is essential for good health and productivity during the day.
This knowledge is supported by HeiQ’s focus to offering an ideal sleep environment, which uses naturally based substances that cooperate with nature rather than conflict with it to guarantee that people have access to restful sleep free from outside interruptions.
Regarding this, Mike Abbott, Head of HeiQ Textiles & Flooring business unit, said, “HeiQ has developed a way to turn textile technologies into sleep-enhancing elements through its innovative approach to biobased ingredients, incorporating their benefits into bedding and home textile items. We are proud to showcase them along with our brand partners at Heimtextil, the leading tradeshow in this field.”
These biobased innovations like- HeiQ Skin Care, the plant-based deodorizer HeiQ Mint (botanical freshness), the dual action cooling solution HeiQ Cool, and HeiQ Allergen Tech etc are set to redefine the sleep experience and contribute to overall well-being.
Visitors to Heimtextil 2024 can see these technologies in action on products from HeiQ brand partners like American Textile Company, who will feature a mattress pad enhanced by HeiQ Allergen Tech, John Lewis, who will feature a pillow enhanced with HeiQ Mint for longer freshness, and Marks & Spencer, who will feature a duvet powered by HeiQ Allergen Tech.
