Scheduled from 18 to 20 November 2025 at the Melbourne Convention & Exhibition Centre, the expo will feature a seminar, bringing together industry experts to delve into the synergy between technology and creativity in fostering sustainable business expansion.
The seminar titled “Growth, eCommerce and AI in Fashion” will take place on the first day of the expo.
Elizabeth Formosa, the founder of Fashion Equipped, will moderate the session. It will feature insights from Kelly Slessor, founder of The Ecommerce Tribe & Tribe Gen AI, and Christina Exie, co-founder of Stacked Studio.
The panelists are set to impart practical strategies and real-world illustrations indicative of the sector’s swift digital transformation.
Formosa said: “AI is changing how our entire industry operates, from design and sourcing to marketing and customer experience. Brands are no longer asking if they should use AI, but how to use it effectively and responsibly. It’s not just about technology; it’s about transformation and staying relevant in a rapidly evolving market.”
The founder of Fashion Equipped contends that AI has become a crucial component in the expansion and audience engagement strategies of fashion enterprises.
“AI helps brands understand their customers on a much deeper level. It allows them to personalise experiences, predict demand, and make smarter, faster decisions. From optimising assortments to improving marketing spend, it’s about using data to support creativity, not replace it,” Formosa added.
Addressing smaller or nascent brands, Formosa advises a gradual and strategic approach towards AI integration.
She said: “Start simple and strategic. Identify one area where AI can make a real difference — whether that’s analysing sales data, creating content, or improving your customer experience — and start there. Keep it aligned to your goals and values, learn as you go, and build confidence through small wins.”
In an era, she describes as “incredible” for fashion, Formosa sees AI as instrumental in enabling smarter work processes and more conscientious decision-making.
“AI gives brands the clarity to make better decisions and the freedom to innovate with purpose. It’s helping reduce waste through smarter forecasting, improved inventory management, and better product development. By predicting demand more accurately, we can minimise overproduction — one of fashion’s biggest sustainability challenges,” Formosa said.
The Global Sourcing Seminar Program aims to enhance the Expo experience with expert-led educational sessions designed to convert concepts into practical measures.
“This session will empower attendees to take immediate action. You’ll leave with the clarity, confidence, and tools to grow and strengthen your business in today’s fast-moving market,” says Formosa…
