Chinese Luxury Streetwear Label

China has always been the leading exporter and importer of products available worldwide. They contribute to their GDP in trillions. Have you ever wondered what else without money is so much talked about or hyped in China? Let’s see some of the most trending notions going inside China. The list is given below:

1. Solar power bank
2. Textiles
3. Furniture
4. Medical Equipment
5. Transport vehicle

These are all materialistic and profitable derivations. There is a world beyond it as well. China has always been an elite country in terms of its financial stability and economic growth but has anyone ever wondered how does Chinese people handle their fashion? Right, today is a very interesting topic as we discover more about China’s most popular fashion trend, the ‘’Luxury Street Wares’’.

Chinese people are always busy with their work and often prefer to be dressed formally. Time has finally changed and street wares are gaining massive appreciation and popularity. Street wares were first introduced in the year 2015 and in 2020 the demand has risen 4 times more. What has influenced such a big jump over the years is truly amazing. With the aid of social platforms (Tiktok) and the hype created by famous rap and hip hop stars has led people to appreciate these street wares in Asia. These are so appealing to the Chinese people because of the combination of ancient and contemporary designs in its apparel. Inspired by their favorite icon, streetwear brands are hitting headlines as they are gaining more and more customers. These street wares are now produced by many companies in china and some of them are described in the following:

1. Ning: a luxury street wear brand in China. It was first founded by Ning Yuan in respect to their Chinese heritage and tradition. They have a variety of stock available which include habiliment street wares and completed with precious diamond embedded jewelries. Ning basically represents Unity, Celebration and the power of being together. That sums up the whole concept of their brand. Ning silk garments has collaborated with Beijing-based Huang Jin, also recognized as the only silk manufacturer that has the Forbidden Palace seal. They have a very decent amount of street wares in their stock.
   
2. THE THING: It was originally founded by Zheng Yi and Zheng Zhu. It is launched in partnership with artists, graffiti writers and painters. The main purpose of launching these street wares was to create a trend where people could express their beauty and personality.
   
3. Supreme: An American street wear brand. Chinese rap has increased a lot of hype among the population worldwide and Supreme has definitely considered this as their blessing in disguise since the hype has increased their sales as well. Although, supreme does not have any online or in store showroom available in China but the millennial are the main consumers of supreme and they purchase it from Japan ( Supreme has their showroom in Japan and since its near China, the millennial hop on to buy such street wares).
   
4. Li Ning: It is one of China’s leading sports brands established in 1990. The founder, Li Ning has taken the initiative of producing street wares by considering the national interest. It is now competing with Nike and Adidas. This brand is promoting the Chinese fashion worldwide. In 2018, the Li Ning brand had their presence marked in the New York fashion week.

Brands and rap have created a lot of influence in the rise of street wares. But there are a couple of countries who have an extensive influence as well. They are described below:

1. Korean Influence: Their street style had gained popularity with simultaneous effect produced by their national band K-pop. Fans are very keen and they are constantly admiring the street wares. Miniskirts and shorts are some of the types of street wares popular in Korea.
   
2. Japanese influence: These street wares are basically a birth of fascination born from watching Anime and Manga. Enhanced with Ribbons, bow and bouncy curls is a provider of nostalgia. They have a different adjustment than those in Korea.

We have covered a lot of factors that influence the rise of street wares. Influencers are equally important as well. Liang Tao and Li Jiaqi are two personalities accredited as influencers in China. They are artists, musicians and models who are constantly interacting with the audience or the mass population. They not only promote street wares but also create such a hype that people who follow them will most definitely buy and wear these street wares. This trend was particularly famous among men but slowly and steadily it became appealing to women as well. Actress Yang Mi and other hip hop participants for example VAVA and Lexie Liu have given this trend a further reach among the girls.

Statistics show a diverse popularity of these street wears. 56% of people spend an average of $100-$300 on a single item of street wear. Another 16% are willing to pay a price ranging from $300-$500. Low earners were willing to spend up to five times more on street wear products compared to non- street ones. There are more male customers than female. 62% of the population think that streetwear is stylish and for all time use while 22% think it isn’t. Streetwear brands have a lot of products and after a survey carried out by Hypebeast they found that 72% prefer sneakers 58% people opt for hoodies and T-shirts. 80% of the people get influenced by hip hop music and 42% by contemporary art.

Street wares sales are flourishing in China and all over the world. It is simultaneously benefitting its economy as well. It is not only a fashionable wear but also a trending one. Chinese brands are also getting profit and recognition for these street ware productions. As long as the hype is alive, these trends will be hitting headlines.