Business

Levi’s India expands ‘Behind Every Original’ campaign with Alia Bhatt

The Levi's brand continues its global Behind Every Original campaign in India with Chapter Two: Many Ways, One Original, once again starring Global Brand Ambassador Alia Bhatt. Building on the first chapter,...

US’ Banana Republic teams up with La Ligne for 36-piece collection

Banana Republic announces a limited-edition collaboration with La Ligne, the New York-based brand known for its joyful approach...

BrilliA brings Jockey brand to Indonesia under five-year deal

BrilliA Incorporated (NYSE American: BRIA) (“BrilliA” or the “Company”) announced the official launch of Jockey branded products in...

Columbia Sportswear names Peter Rauch president of Mountain Hardwear

Columbia Sportswear Company (Nasdaq: COLM), a leading innovator in active outdoor apparel, footwear, accessories and equipment, announced that...

Italy’s Zegna Group posts 6.4% H1 revenue growth

Italian luxury fashion house Ermenegildo Zegna Group has delivered higher revenue and operating profitability for the first half...
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Azmeri Haque Badhan proves beauty is more than looks

In a world that constantly seeks to define women, actress Azmeri Haque Badhan chooses to define herself. This photoshoot captures not just an aesthetic,...

COMMUNICATION SKILLS FOR PROFESSIONAL effective leaderS

The Apparel Digest Knowledge Compilation If you want to be an effective leader – professional in business or social as well as in personal life, you...

UK Bans Nike, Superdry and Lacoste Ads Over Sustainability Claims

The Apparel Digest Report Major fashion brands are being forced to reckon with how they market sustainability, after UK regulators banned online advertisements from Nike,...

A Critical Look at the 3-3-3 Rule: Fashion Oversight

The Apparel Digest Report Both the 3-3-3 rule and capsule wardrobes are the viable solutions to the most common modern problem: overwhelming amounts of clothes...

Brazil Becomes Bangladesh’s Largest Cotton Source

The Apparel Digest Report A report by the US Department of Agriculture (USDA) has seen Brazil come out as the largest exporter of raw cotton...

Strategic Importance of CRM in the Global Readymade Garment Industry

Dewan Mashuq Uz Zaman Customer Relationship Management (CRM) is gaining ground in the Readymade Garment (RMG) sector as competition increases and global buyers become more...
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