The Apparel Digest Report
More than a year after becoming the official national-team kit sponsor of Bangladesh football, DOUR has launched a new jersey with plans that extend beyond the local market. The company is targeting 100,000 sales while taking the Bangladesh shirt into international retail spaces.
In February 2025, the Bangladesh Football Federation signed a two-year deal with DOUR as the official kit sponsor of Bangladesh’s national teams.
More than a year later, DOUR is back with a new national team jersey and plans to expand its reach beyond Bangladesh.
The new home and away kits were unveiled on 8 September at the National Sports Council auditorium in Dhaka. State Minister for Youth and Sports Aminul Haque and BFF president Tabith Awal were among those present.
The latest launch goes beyond putting new shirts on the players. DOUR is also trying to develop the national jersey as a commercial product that can reach supporters at home and abroad.
What Does a National Jersey Cost?
The official jersey costs Tk 1,600. A version with a player’s name and number costs Tk 1,700. DOUR is also offering a cheaper fan edition for around Tk 700. According to founder and CEO Abid Alam Chowdhury, that price could increase by no more than Tk 50.
Abid defended the higher price after the launch. He pointed to improved fabric quality and the costs involved in bringing the jersey to market. He also said a substantial royalty from sales goes to the BFF, although the exact amount has not been disclosed.
He argued that the jersey remains competitively priced internationally. He also claimed that, to his knowledge, it is the cheapest national-team jersey in the world.
The local comparison is more complicated.
High-grade replica and player-edition shirts of major international teams can sell in Bangladesh for around Tk 1,000 to Tk 1,100.
DOUR says its new jersey uses international-level fabric and has an eight-minute drying time.
Abid also acknowledged the affordability question, saying that while Tk 1,600 was within his own reach, it may not be so from the perspective of the wider market.
That makes the fan edition particularly relevant. It gives supporters another option if they want an official Bangladesh shirt without paying for the higher-priced version.
Designing Bangladesh
The home jersey is predominantly white with red detailing. Bangla lettering appears across the shirt as a watermark. It is intended as a tribute to the Bengali language and gives the design a clear connection to Bangladesh.
The away kit uses green with red detailing. Its design is based around what DOUR calls Bangladesh’s “green soul”. The inspiration comes from the country’s rivers, paddy fields and forests.
The design process was opened to public submissions. DOUR says it received more than 1,300 submissions through its crowdsourcing campaign. Thirty-four elements were eventually used in the final designs.
The company says it tried five or six fonts, with the Bangla elements embroidered rather than printed.
The third kit is still to come. DOUR has submitted the design and proposed several colour options, but it is waiting for BFF approval. Abid said the jersey could be launched after the SAFF Championship.
Together, the kits show an attempt to make the Bangladesh shirt identifiable through more than just the traditional national colours. The language and landscape are being used to give the jerseys a connection to the country they represent.
A Target of 100,000 Jerseys
Interest in the new jersey has already translated into sales.
DOUR says around 35,000 jerseys have been sold, although Abid could not provide an exact figure. Corporate buyers have also placed between 1,000 and 1,500 orders.
Robi and Banglalink were among the companies mentioned. Some corporate buyers reportedly ordered jerseys before seeing the final design.
DOUR now wants to reach 100,000 sales by December. The company expects demand to increase as Bangladesh prepare for the FIFA ASEAN Cup and the SAFF Championship.
At the Tk 1,600 price of the official jersey, 100,000 shirts would have a retail value of Tk 16 crore. The actual amount would be different because the cheaper fan edition is also being sold.
Still, the target gives an idea of the scale DOUR is aiming for.
The launch itself took longer than expected. DOUR says the jerseys had been ready since June. The timing, however, depended on the BFF. The company also wanted to avoid launching the Bangladesh shirt during the crowded period of World Cup jersey releases.
Taking the Bangladesh Shirt Abroad
DOUR is not limiting its plans to Bangladesh.
Domestically, the jerseys will be available through 130 Uniformity stores. The company also has a dedicated DOUR showroom in Banani.
Outside the country, the Bangladesh jersey has already entered the Singapore retail market. It is available in Europe through Classic Football Shirts and has also been displayed at the FIFA Museum.
DOUR has mentioned Singapore and South America as markets where it wants to expand further.
DOUR was required to provide 400 sets of jerseys per team every year. Across six teams, that meant 2,400 sets. In 2025, however, the company supplied the BFF with more than 16,350 jerseys, tracksuits, polo shirts and other sports equipment.
The retail expansion adds another side to that partnership. DOUR is not only supplying Bangladesh teams. It is trying to put the same national identity in front of consumers.
Bangladesh Already Makes Jerseys for the World
There is a wider story behind that international ambition.
Bangladesh has yet to qualify for the FIFA World Cup, but its garment industry is already part of global football.
Bangladesh exports garments to more than 150 countries. Its factories have also moved beyond basic garments into sportswear and performance apparel.
International brands such as Adidas and Nike source sportswear from Bangladesh. Puma is also among the names mentioned by industry sources. Hummel, New Balance and Capelli Sports source products from the country as well.
A confirmed example can be found in the 2026 FIFA World Cup.
Garments Manufacturing & Assembling Ltd, based in Turag, Dhaka, produced the official match jerseys for the Cape Verde national football team under contract for Capelli Sports.
Around 5,000 official match jerseys were produced for players. Another 13,000 fan jerseys were exported to supporters in different countries.
It creates an interesting situation for Bangladesh.
The country is trying to take its own national jersey into overseas markets. At the same time, Bangladeshi factories are already producing football shirts for international teams.
Bangladesh therefore has experience making sportswear for the international market. DOUR is trying to build on that environment with a football product carrying Bangladesh’s own name.
The Next Stage
When the BFF-DOUR partnership began in 2025, the story was about Bangladesh football securing its first national kit sponsor.
The latest jersey adds a commercial dimension to that story.
The jersey itself is being designed around elements of Bangladesh. Its Bangla lettering connects it to the country’s language, while the away kit draws from its landscape.
There is now a bigger question ahead.
Bangladesh already manufactures football jerseys for teams around the world. Can a Bangladesh jersey also become a product that people outside the country choose to wear?
For DOUR, that may be the real test of how far a national shirt can travel.
