Apparel Digest

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AR Collection To Watch: ‘NATAK’ by ITRH

ITRH’s latest collection, ‘Natak’, that was showcased at Dubai Fashion Week, draws its inspiration from the vibrant and dramatic essence of Indian theatre, translating...

AR Brand To Watch: 17:17 by Simmi Saboo

Founded in 2016, 17:17 by Simmi Saboo has quickly evolved from a humble venture into a celebrated label that masterfully combines Indian heritage with...

AR Color Report: Lavender Dreams

For Spring/Summer 2025, lilac and lavender emerge as a key colour palette to watch, signalling a shift toward refined optimism and calm sophistication. This...

AR Trend Watch: Transparency

Over the past several seasons, the bold transparency trend has steadily evolved from a provocative statement into an accepted expression of sensuality, with lace...

Dior attempting global presence boost, commercial success via Cruise collection

In a strategic attempt to boost global presence and connect with new market amid challenging luxury landscape, LVMH’s Dior has launched its 2026 Cruise...

AR Color Report: Grey Denim

As we analyse denim trends for 2025, grey emerges as a dominant alternative to traditional blue. This versatile neutral hue has proven its year-round...