Apparel Digest

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Eid jewellery trends: Must-have accessories for a glamorous look

During this festive season, jewellery, whether traditional or modern, can elevate any outfit to a whole new level. Whether you go for a delicate...

Maskati Cloth Market Mahajan to reportedly ‘name and shame’ fraudsters

The Ahmedabad textile traders’ apex organisation, Maskati Cloth Market Mahajan, has made the decision to name and shame individuals who have defrauded its members...

AR Trend Watch: Denim On Denim

As we look ahead to the next Fall/Winter season, denim is set to take centre stage yet again in the menswear landscape. The evolution...

AR Colour Report: Green Glow Makes a High-Voltage Statement

A colour that refuses to go unnoticed, Green Glow (code 057-82-32) is emerging as a defining hue for S/S’25. This fluorescent green-yellow shade brings...

AK|OK’s latest drop champions fearless self-expression

Anamika Khanna’s bridge-to-luxury brand AK|OK has unveiled a limited-edition collection that masterfully bridges artisanal craftsmanship with contemporary design. Fronted by Banita Sandhu, this latest...

Tasmit Afiyat Arny on reinventing Jamdani for the global bridal market

Beyond just being a fabric, Jamdani is a product of intricate craftsmanship and patience. Yet, this labour-intensive handwoven textile struggles to find its footing...