A colour that refuses to go unnoticed, Green Glow (code 057-82-32) is emerging as a defining hue for S/S’25. This fluorescent green-yellow shade brings electrifying energy to both couture and sporty menswear, making it a standout choice for designers and brands looking to experiment with futuristic aesthetics, bold contrasts and dynamic textures.
From monochrome mastery to print play, the ‘emotionally charged’ neon green shade has a plethora of options to be tapped upon. Luxury powerhouses like Gucci, LaQuan Smith and Issey Miyake embraced head-to-toe coordinated looks, using Green Glow as a bold singular statement across separates, while brands such as Natan played with contrast, pairing a Green Glow top with a sheer black flowy maxi skirt, making the vivid hue even more striking.
Print-heavy interpretations emerged at Bluemarble and Kenzo, where the shade acted as both a subtle accent and a bold foundation. Bluemarble’s army inspired camouflage bomber jacket with solid Green Glow sleeves infused an urban, utilitarian feel, while another look layered a buttery yellow vest over a Green Glow T-shirt as base with mid-blue denim jeans, opening
up fresh possibilities for pairing the colour with different textures and prints. Kenzo, on the other hand, treated Green Glow as a backdrop for crisp white floral blooms, creating a high-impact co-ord set featuring a belted maxi coat with matching trousers underneath.
The hue gives rise to explorations in dimensionality and tactile surfaces. Taakk introduced a knit pullover with deliberate cut-outs, layered over crinkled, freeflowing drawstring trousers, showcasing an effortlessly cool, textural take on the vibrant hue.
Whether in high-shine activewear, couture layering or streetwear essentials, Green Glow is poised to dominate statement fashion in S/S ’25. Its versatility allows it to shift from high-energy sportswear to refined elegance, pointing towards a movement indicating the future of bold, expressive fashion.
