In a market saturated with global sneaker giants, CHK is making a bold entry with a debut sneaker collection whose USP is its refreshingly local take on its Indian roots yet, an appeal that is global. With 35 new styles spread across four sharply curated collections namely – Brat, Legend, Retro and City Hopper – CHK is targeting India’s millennial and Gen Z audience with footwear that speaks their language of individuality, expression and edge.
From fearless silhouettes for the unapologetically bold (Brat) to minimalist classics for the refined (Legend), vintage-inspired profiles for the nostalgic (Retro) and utilitarian styles for the urban commuter (City Hopper), the collections cover a wide spectrum of contemporary fashion personas. Each pair is thoughtfully designed to reflect not just trend, but identity – an ethos that resonates deeply with today’s digitally native, style-conscious consumer.
Backed by industry veterans from Myntra, Puma, Wildcraft and McKinsey and the recently funded US $ 2.5 million in seed capital, CHK is poised to disrupt India’s lifestyle sneaker segment.
What makes CHK stand out in the market is its end-to-end Made in India strategy. Designed in Bengaluru and manufactured at the brand’s high-tech facility in Tamil Nadu, CHK maintains full control across its value chain, ensuring design agility, faster drops and consistent quality. Smart features like size-adjusting insoles, dirt-repellent coatings and featherlight construction add technical merit to its aesthetic appeal.
