Homegrown contemporary fashion label Shop Mauve can best be described as one that blends timeless elegance with modern ease. Known for its clean silhouettes, elevated basics and effortlessly flattering fits, the brand creates wardrobe staples that move with you.
Founded in 2022 by Oorja Shah and Vatsala Kalani amidst the uncertainty of Covid, Shop Mauve’s vision is rooted in authenticity, ease and the joy of expressing personal style. Oorja graduated from Babson College with a BSc. in Business Administration, with a focus on Business Analytics, while Vatsala, also a Babson alumna, pursued her BSc. in Business Administration with a specialisation in Economics and Finance.
From starting off small and selling exclusively on Instagram, the brand has today blossomed into a full-fledged business with its own website. With a focus on modern designs, Shop Mauve empowers individuals to embrace their personal style effortlessly via versatile clothing options.
The brand offers a wide assortment of products ranging from thoughtfully curated elevated basics, wardrobe staples, dresses to sets that seamlessly blend functionality and style. Shop Mauve addresses the common challenge of finding clothes that are both stylish and comfortable, enabling wearers to mix, match and express their unique style with their clothing choices.
Shop Mauve is committed to reduce its environmental footprint via a mindful approach towards sustainability. By championing small-batch production, timely drops, producing garments in limited quantities and sourcing locally, the brand reduces waste and steers clear of the damaging cycle of overproduction.
Looking towards the future, the brand is working to expand into inclusive sizing, ensuring that its designs cater to a wider spectrum of body types and celebrate diversity in fashion. By embracing inclusivity, Shop Mauve aims to make its collections more accessible.
