Ami Dhaka x Be Here Now – Stories Woven in Gold

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Dhaka, 12th September 2025: With a vision to celebrate individuality, innovation, and craftsmanship, Ami Dhaka, in partnership with Be Here Now, successfully hosted an exclusive runway showcase on 12th September 2025 at the historic Boro Sardar Bari, Sonargaon, a landmark of Bangladesh’s cultural and architectural heritage.

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The runway unveiled Ami Dhaka’s latest collection, inspired by the dialogue between heritage and modernity. Presented through bold silhouettes, intricate detailing, and a fresh perspective on contemporary fashion, the collection reflected the brand’s philosophy of Heritage Futurism, conscious fashion rooted in the fast-beating heart of the city.

Each Piece, a Love Letter

This garment carries a piece of Dhaka, stitched with care and shaped by stories. Inspired by the city’s past, present, and imagined futures, Ami Dhaka crafts clothes that honor its people, its culture, and its chaos. Rooted in Bangladesh’s craft heritage, every Ami Dhaka piece is hand-touched in the embroidery, the weave, or the smallest stitch on the label, always leaving behind a mark made by hand. A quiet act of love. A conscious choice.

The Collection

This season, Ami Dhaka presented its work in five chapters:

Punarjonmo (Rebirth)

Inspired by Kazi Nazrul Islam’s Bidrohi. A chapter of uprising, transformation, and fire. The beginning of gold, crafted in muslin, silk, karchupi, and zardosi.

Nodir Dak (Call of the River)

Inspired by Rabindranath Tagore’s Sonar Tori. The river carries memory — of loss, heritage, and everything left behind. Layers of handwork and machine embroidery in muslin silk, khadi, and kantha, crowned by a mythical river goddess adorned with 250 handmade shaplas.

Oitijjho (Heritage)

Inspired by Jibanananda Das’s Smriti. Textures of the old city in khadi, block prints, and embroidery, with silhouettes echoing dhotis and everyday Bengali wear.

Nishir Nogor (City of the Night)

City of the Night inspired by Shamsur Rahman. A sleepless, pulsing Dhaka. Neon and shadow. Youth and rhythm. Fluid drapes, cropped blouses, and dhoti-inspired pants, made from khadi, sarees, and kantha.

Chiroshaari (The Eternal Saree)

Inspired by Rabindranath Tagore’s Gitanjali and Jibanananda Das’s Banalata Sen. Six yards of time. Passed down, reimagined, never forgotten. Handwoven black and gold katan sarees carried stories across generations.

Crafted with silk, muslin, khadi, and katan sarees, and adorned with karchupi, zardosi, kantha, block prints, Benarasi weaves, and metal jewelry, the collection reimagined traditional artistry through a modern lens.

The palette of black and gold flowed through the designs like light and shadow, symbolizing permanence, resilience, and transformation.

The runway featured models Tangia Methila, Runa Khan, Jessia Islam, Raaz Mania, Seyam Sobhan, Azraf, and others, who brought the stories of the collection to life.

The Immersive Experience: Ami Dhaka x Be Here Now

In partnership with Be Here Now, the showcase became more than a fashion runway. It transformed into a living passport of Dhaka. Every garment became an entry stamp, every stitch a signature.

BHN’s collaboration wove memory, movement, and atmosphere into the heart of the event, turning Boro Sardar Bari into a stage where the past, present, and imagined futures converged. Guests experienced Dhaka not only through the clothes but through stories, rhythms, and spaces curated as an emotional journey.

This partnership allowed Ami Dhaka’s philosophy of Heritage Futurism to extend beyond fabric into sound, space, and narrative. Together, Ami Dhaka and Be Here Now created a moment where fashion became a cultural passport, valid across borders of time, taste, and tradition.

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