Together, Forever 21 and Roblox have developed a digital experience. Users will be able to create, own, and manage their stores within Forever 21 Shop City. There will be clothing and accessories available for purchase at Forever 21. As users strive to become the top shop, non-player characters can be hired as employees. As part of the experience, there are various collaborations launching. Forever 21 Shop City is launching an exclusive fashion collection by Roblox players @Builder_Boy, @Beeism, @OceanOrbsRBX, and @JazzyX3. In addition, the shop will feature exclusive stores made by influencers like KrystinPlays, Shaylo, and the Sopo Squad.
Build locations anywhere in the game. Stock inventory, assist customers, customize the interior, obtain merchandise that Forever 21 has released in its physical stores, and use architectural themes to design their stores, such as cottage core and cyberpunk. Since the internet’s creation, the metaverse has been the most transformative innovation. VBG’s CEO Justin Hochberg said that Roblox is one of the platforms creating the most business opportunities. As one of the biggest metaverse launches of the year, Forever 21’s collaboration with Roblox marks the coming together of the physical and virtual worlds by bringing real-world content from the retailer in-game and finding ways for Roblox’s user-generated content to exist outside of Roblox. In addition to obstacle courses, entertainment, food courts, and a yellow carpet, Forever 21 Shop City will also feature four themed districts. With Forever 21, Shop City, we hope to expand the way we engage with customers by extending our presence and offering new products. There is only one place on Roblox for our fans to connect with their community. Katrina Glusac, a chief merchandising officer at Forever 21, said, “We want to empower our fans to bring their vision of Forever 21 to life”.
Source:
https://fashionunited.com/news/fashion/forever-21-partners-with-roblox/2021121744604
Image Courtesy:
- https://www.kindpng.com/imgv/TRboxJm_forever-21-logo-svg-hd-png-download/
- https://wallpaperaccess.com/roblox-desktop
Written by Rafiad Ruhi
