Calvin Klein Inc., which is part of PVH Corp. [NYSE:PVH], unveils its Spring 2026 campaign starring internationally recognized footballer Raphinha in the brand’s signature underwear. Captured by Daniel Sannwald, the campaign unites athleticism and underwear innovation through Raphinha’s unmatched confidence and skill.
Shot with a focus on movement and strength, the creative brings the footballer’s elite skills to life alongside the newest Calvin Klein underwear styles. Elevated fits and advanced fabrications are made to move with the body, delivering comfort and control. Dynamic visuals explore multiple dimensions of performance, embodying the season’s theme of living in the moment. The accompanying campaign film, set to an up-tempo rhythm, captures Raphinha’s raw athletic energy through the brand’s distinctive visual language.
Designed for a life in motion, underwear innovation drives the season. New ‘Icon Active Mesh’ is engineered with reinforced construction and ventilated mesh panels for enhanced airflow. ‘Icon Cotton Stretch’ elevates the brand’s iconic logo waistband with an innovative stitch-free Infinity Bond waistband and a moisture-wicking finish to deliver performance and premium comfort.
“As an athlete, I’m always focused on how I move and how I feel, and Calvin Klein underwear is designed for performance,” said Raphinha. “This campaign was particularly special as it allowed me to channel my love of music, which had a huge influence on how I grew up, and my love of football.”
