Almost half of UK shoppers (45 per cent) now prefer shopping in-store, compared to just 30 per cent who favour online, as per a new research commissioned by Battersea Power Station, one of London’s leading shopping destinations.
The return to the high street is driven by the joy of in-person shopping experiences such as trying on different sizes and styles (38 per cent) and the ease of visiting multiple stores in one location (30 per cent).
The data also shows that two-thirds of shoppers living in the UK use fashion to feel confident and empowered, rather than follow the latest trends. One-third said they find their greatest style inspiration when shopping in-store.
However, the research also uncovered a deeper emotional issue: 47 per cent of people living in the UK, rising to 56 per cent for women, find looking at themselves in the mirror while trying on clothes a difficult experience. In addition, 47 per cent of 25–34 year olds believe shopping destinations need to offer in-store experiences to attract visitors who typically shop online.
“As the research shows, consumers are moving away from online shopping and returning to shopping in person. We’re proud to be creating a destination where retail goes beyond transactions – it’s about atmosphere, engagement, and ultimately the visitor journey leading to a positive shopping experience. From exciting new concept stores to innovative in-store services, the brands at Battersea Power Station are always looking for ways to elevate our visitors’ overall experience at the riverside neighbourhood,” Kate Boothman-Meier, head of communications and marketing at Battersea Power Station Development Company, said.
In response, fashion and beauty brands at Battersea Power Station will host a series of events between May 12-31, 2025 as part of the riverside neighbourhood’s Radiant Reflections campaign, which encourages shoppers to celebrate themselves and their reflections.
