Sleepwear firm SWEET DREAMS is pleased to celebrate the grand opening of its 50th exclusive store in Mumbai, which marks an important turning point in the business’s journey of national expansion.
With more than two decades of B2B experience, SWEET DREAMS distributes more than 2 million sleepwear sets a year and maintains a strong presence across 2,500+ retail touchpoints.
With the support of India’s largest sleepwear preference database, SWEET DREAMS is well-versed in local preferences for fit, print, and colour in the North, South, East, and West. The business has been able to provide precisely calibrated collections that appeal to consumers in a variety of geographic areas because to the data moat.
By growing business at brand stores, e-commerce websites, and marketplaces, this has set the foundation for the brand’s retail success story and D2C transformation. Additionally, the brand’s retail locations at airports have performed exceptionally well.
According to Parth Ruparelia, Head of D2C at SWEET DREAMS, “Sleepwear doesn’t have to be as boring as a plain t-shirt and printed pyjamas. “At SWEET DREAMS, we think sleepwear can be just as fashionable, useful, and mood-boosting as your go-to casual or sporting. Every product we make is woven with that belief. The best sleepwear options are available in our stores and on our website, competing with both domestic and foreign brands.”
SWEET DREAMS has leveraged its fundamental competencies in comfort-led design to expand into related sectors such as athleisure and fitness wear in recent years. The athleisure line, which is marketed under the name “SDMOVE,” includes activewear, hoodies, tracksuits and work-out pants.
