Zara, in collaboration with Circ®, a US-based fashion technology company recycles textile waste back into new fibers.
The collaboration revealed the latest Zara Women’s collection made with Circ Lyocell that achieves the look and feel of silk, with fibers derived from 50% recycled textile waste.
The innovation from Circ® represents a major advancement in sustainable design, establishing new benchmarks for responsible and circular production.
One of the main problems facing the fashion industry is converting blended fabrics into new, recyclable materials. This invention tackles that issue.
The new collection is visually stunning, showcasing that sustainable clothing doesn’t compromise design, also marks Circ’s expansion in its production capacity as it begins to look for a new factory location, exploring European and Asian sites.
Peter Majeranowski, CEO of Circ, said, “Success is when circularity is the default, with no compromise on quality or design. Our latest collection with Zara builds on our goal of creating a model for the widespread adoption of sustainable materials. This partnership also reinforces the long-term potential of Circ and Inditex to work together to improve product circularity for the fashion industry while demonstrating Circ’s product quality.”
Zara´s story begins with the opening of its first store in the Spanish coastal city of A Coruña in 1975. Its collections are currently available in an integrated platform of stores and online in more than 200 markets.
Circ is protecting our planet by reducing the need and demand for petroleum, trees, and other materials harvested from nature to manufacture clothes. Circ is building a truly circular economy for the fashion industry.
