Spanish fashion brand Zara has opened its first brick-and-mortar store in Ahmedabad in the city’s Palladium Mall, measuring an expansive over 27,000 square feet.
In a press release, Zara revealed that the clothing and accessory collections for women, men, and children are housed in the new Zara shop on February 22.
To engage customers and create a smooth online to physical experience, the outlet incorporates a number of technical innovations.
Besides, with the best technological capabilities Zara will provide customers a distinctive fashion experience that is fully integrated with the internet platform is on display at the shop at Palladium Ahmedabad.
For this, the news store has been designed, built, and run accordingly to use less water and electricity than a typical retail space.
This is in line with Zara’s commitment to continuously evaluate our standards and enhance our environmental policies, as per their website.
Zara was launched in India in 2010 by Inditex Trent Retail India Private Ltd (ITRIPL), a joint venture with Trent Ltd, the retail arm of the Tata Group.
Inditex maintains an integrated platform of physical and online stores in more than 200 markets, with a focus on innovation and customer service as key components of its business model.
The brand, which now has 23 Zara stores in India, including the recently opened location in Ahmedabad, is unwavering in its promise to becoming climate neutral by 2040.
