We must evaluate the propensity of different generations of shoppers to use digital channels to make purchases as independent islands with diverse buying behaviours. Unlike gen z consumers, boomers (born 1946-1964) are forced to use e-commerce. Smartphones are the first touchpoint for customer discovery and journey.
There has been a sociological change in consumer behaviour, preferences (as several categories like athleisure have grown), while others like shoes and accessories have hardly been affected. A brand or retailer’s ideals and expectations changed.
From food to vaccinations, timely delivery, efficient customer service, and supply chain integration are vital. Covering the final mile and having fast delivery implies efficient order fulfilment and supplies, therefore the pandemic exposed several business model flaws.
Many traditional shops failed to satisfy demand and lost large earnings because they couldn’t adjust to an unforeseen circumstance. Retailers should focus on omni-channel architecture, balancing profitability with technology and customer-centric operations.
Some luxury brands combine with delivery services to speed up delivery. They’ve gone from one-week to one-day to one-hour delivery.
The list is elaborately discussed below:
- Hermès Birkin: This bag is one of the world’s most recognizable status symbols. The purse, named for actress Jane Birkin, occasionally has a three-year waiting list. It has a high resale value as well. At auctions, vintage Birkins can sell for up to six figures. They are more profitable than gold. Purchasing one and storing it in a safe for the next two decades is your best bet.
- Rolex Submariner: People in the watch-collecting community have been aware of the importance of timepieces for a long time. There have been reports of people selling vintage Swiss watches for the down payment on their homes or for the cost of their children’s college education. Diving watches are all about Submariners. The average price of a Rolex currently stands at more than $13,000, up from a 2011 average of just over $5,000. They won’t be going down any time soon.
- Cartier Tank Watch: The Cartier Tank Watch is another luxury timepiece that is a wonderful investment piece. It’s a must-have for premium watch enthusiasts. The resale value of these items is sometimes overlooked by watch collectors, yet they are nevertheless highly sought after by collectors. Aside from the Rolex Submariner, this is a solid investment that will continue to be appreciated.
- Louis Vuitton Neverfull: With an average retail price of $1,200, this was previously Louis Vuitton’s entry-level tote bag. The retail price of the labels has risen to an average of $2,000 per piece. Neverfulls, if they’ve been well cared-for, are now worth more than what you spent for them originally.
- Dior Saddle Bag:Reviving Dior’s iconic Saddle Bag silhouette was Maria Grazia Chiuri’s greatest achievement. Now one of Dior’s most popular bags and one of the most sought-after luxury goods of the moment (again). On the resale market, the Saddle Bag is likewise highly sought for. The Saddle Bag is also available for both men and women, allowing it to be used by both sexes.
Reference:
Fraser, Kristopher. “What Fashion Items Are Great Investment Pieces?” FashionUnited, 10 June 2022, https://fashionunited.com/news/fashion/what-fashion-items-are-great-investment-pieces/2022061148081.
